San Francisco Green Film Festival 2014 Visual Campaign

Film, Graphic Design, Motion Graphics, Music, Video
SFGFF2014 Web Banner

This was a web advertisement was designed to promote the 2014 SF Green Film Festival on the SF Weekly website.

This spring we had the great pleasure to re-brand the San Francisco Green Film Festival. The design challenge was to create a “bold” and “fearless” graphic campaign to appeal to a new, younger audience that might not already be engaged or interested in environmental films or activism. The black & white image of the 3 people in masks overlaid with 2 vibrate green and blue colors with roughened edges was a shout-out to late 1970’s punk music posters.