This spring we had the great pleasure to re-brand the San Francisco Green Film Festival. The design challenge was to create a “bold” and “fearless” graphic campaign to appeal to a new, younger audience that might not already be engaged or interested in environmental films or activism. The black & white image of the 3 people in masks overlaid with 2 vibrate green and blue colors with roughened edges was a shout-out to late 1970’s punk music posters.
This film piece was designed and edited to promote the 4th Annual San Francisco Green Film Festival running May 29 through June 4th 2014 at the Roxie Theater in San Francisco. The goal was to explain to the audience what the festival was comprised of as well as tie in the graphic promotional themes we had developed for the collateral materials. The music is an original composition by Michel Bedoya.