The San Francisco Vegetarian society engaged me for their World Veg Festival design campaign to help promote plant-based living in San Francisco. This summer, the main focus was creating a new online presence with a complete website redesign that would look great and function well on both desktop and mobile. The new World Veg Festival website exceeded the goals and expectations leading to higher online ticket sales and serving as an earth-friendly tool to learn about their presenters and speakers.
Springtime is a good time for new website design–and so is summertime–so I was super happy to design this new site for Arbe Garbe Wines as they prepared to release their new vintage. Not only did I get to design the site, but I got to do their bottle shots and other photography in beautiful wine country to set the scene for their new website. See and learn more about this website design. Cheers!
I am thrilled to bits to have designed the presentation videos for the Biomimicry Global Design Challenge Finalists at the SxSW Eco Festival in Austin, TX. There were eight videos in total, each around 2 minutes long, breaking down the essentials of each team submission. I designed an animated intro to illustrate the different parts of a food system and then cut the footage to illustrate the challenge, the biomimetic inspiration, and the design solution put forward by the team. It was a fast and exciting ride to create it all within only a few weeks. Michel, my partner in crime and sound design, made magic with the sound and it all came together in the nick of time. We were like elves in the studio animating, cutting, and recording and the results were just like Christmas morning–check ’em out!
The 2015 World Veg Festival was held this year on October 3rd & 4th at the San Francisco County Fair Building. I was privileged to be hired to design not only their key art, but also the posters, postcards, ads, festival guide and t-shirts–so it was just the sort of contract I LOVE–complete campaign design! The art was inspired by 19th century seed catalogs mixed with an autumn vegetable color palette. The festival was a blast, lots of tasty treats, demos, and speakers–good times all around.
The San Francisco Vegetarian Society is a non-profit organization that has been working in the Bay Area since 1968 promoting a vegetarian diet as a healthful and humane way of life. This January, the long-time president, Dixie Mahy handed over the reigns of the Society to a new president, Greg Rorhbach and it was a good time to re-brand. I was honored to be asked to handle this project as I am a big supporter of the organization and their yearly World Veg Festival in Golden Gate Park.
The concept behind the new logo design was to pull inspiration from Art Nouveau hand-lettered designs found on seed catalogs and advertisements from the late 1800s/early 1900s with a modern flat design edge. The result is the modern-retro design that gives a nod to the past and a wink to the future. The new logo design will be incorporated into future SFVS materials–look out for their World Veg Festival this fall!