The San Francisco Vegetarian Society is a non-profit organization that has been working in the Bay Area since 1968 promoting a vegetarian diet as a healthful and humane way of life. This January, the long-time president, Dixie Mahy handed over the reigns of the Society to a new president, Greg Rorhbach and it was a good time to re-brand. I was honored to be asked to handle this project as I am a big supporter of the organization and their yearly World Veg Festival in Golden Gate Park.
The concept behind the new logo design was to pull inspiration from Art Nouveau hand-lettered designs found on seed catalogs and advertisements from the late 1800s/early 1900s with a modern flat design edge. The result is the modern-retro design that gives a nod to the past and a wink to the future. The new logo design will be incorporated into future SFVS materials–look out for their World Veg Festival this fall!